Founded in 1972, WILLIAM PEEL is one of France’s leading brands of Blended Scotch Whisky.
Its full-bodied taste and affordable price make it a favorite with consumers.
![3 visuel William Peel](https://mbws.com/wp-content/uploads/2023/06/3-visuel-William-Peel.jpg)
WILLIAM PEEL is the leader not only in its segment, but also in the entire French Whisky market.
William Peel holds no fewer than 2 of the biggest references – in terms of sales – in the French FMCG sector, with its key formats: 70cl and 1L.
![2 WP apero](https://mbws.com/wp-content/uploads/2023/06/2-WP-apero.png)