Founded in 1972, WILLIAM PEEL is one of France’s leading brands of Blended Scotch Whisky.
Its full-bodied taste and affordable price make it a favorite with consumers.

WILLIAM PEEL is the leader not only in its segment, but also in the entire French Whisky market.

William Peel holds no fewer than 2 of the biggest references – in terms of sales – in the French FMCG sector, with its key formats: 70cl and 1L.